BEET
project overview
Beet reimagines the music album as something you don’t just stream, but physically hold. By embedding NFC cards into a tangible format connected to an interactive app, the project blends nostalgia and technology to revive the emotional value of physical music in a digital world.
project type
Bachelor's thesis
year
2021
Inspired by the resurgence of vinyl and the need for fairer artist support, Beet creates a hybrid model: a carefully designed physical object that unlocks seamless digital access across devices. It preserves the artwork, storytelling, and collectability of albums while enhancing usability through technology.
From in-depth research to app design and the creation of a conceptual prototype, I developed Beet as a multidisciplinary exploration of how emotion and innovation can coexist. The project transforms an idea into a sustainable, human-centered experience that celebrates music beyond streaming.
