Mavidad Bernabéu
project overview
The first Christmas event held at Real Madrid’s new Bernabéu Stadium, Mavidad goes far beyond a traditional Christmas market...it becomes the world’s largest snow globe! Inside, visitors step into a magical universe of blue, white and gold, home to the Mavix: living, floating snowflakes that come to life in this enchanting place.
project type
Brand identity + event
year
2025
my role
Art Direction and Graphic Design
client
Bernabéu + SOMOS Experiences
I developed the event’s visual identity and designed the merchandising. I also supervised the overall creative direction to ensure consistency across all touchpoints. Working as a two-person graphic design team with my college, she led the print production, while I collaborated on the final printing of all artwork featured throughout the experience.
This was the first time I've worked for such a big and diverse audience, over 20.000 people in total visited Mavidad. We had to deliver a experience that felt warm, magical, aligned with the club image (Real Madrid) Christmas coded and suitable for all ages.
