Laeñe
project overview
Laeñe is a passion project: a small tavern in Reykjavík where people gather with friends, share tapas, and have loud conversations around crowded little tables. It’s not just a branding exercise, but a visual expression of the culture I grew up in and the things I long for when I’m far from home.
project type
Visual identity
year
2026
my role
Art Direction
The brand seeks to convey a vibrant and uplifting spirit, blending retro-inspired fruit and vegetable illustrations with bold, expressive typography. This visual language is complemented by a curated selection of images that capture authentic moments of joy and playfulness.
